Cisco Catalyst 9300 Series
Cisco product - the Cisco Catalyst 9300 Series Ethernet Switch.
Challenging the Status Quo
Mrs. CEO, I understand your team has relied on a mix of networking equipment, but the reality is that approach is no longer sufficient. According to our industry research, 82% of IT leaders say their network infrastructure is falling behind the pace of digital transformation. Legacy switches simply can't handle the explosion of connected devices, cloud apps, and analytics requirements you face today.
Educating on Industry Trends
The global Ethernet switch market is projected to reach $26.1 billion by 2031, growing at a 4.4% CAGR. This growth is driven by the rapid adoption of 100GbE switching to support emerging use cases like IoT and 5G. Meanwhile, 71% of organizations say network complexity is their top infrastructure challenge, underlining the need for more intelligent, analytics-driven solutions.
Tailoring the Value Proposition
That's where the Cisco Catalyst 9300 Series comes in. Our latest flagship switch offers up to 480 Gbps of switching capacity and 400GbE connectivity. It also features embedded telemetry that provides 400% more visibility versus traditional polling methods. Independent tests show the Catalyst 9300 can deliver up to 95% lower latency and 90% better energy efficiency compared to competing switches. This translates to increased employee productivity, reduced carbon footprint, and better overall network performance for your business.
Driving the Conversation
Let me quickly walk you through a demo of the Catalyst 9300's advanced analytics and management capabilities. You'll see how the switch's predictive insights can proactively identify and resolve 87% of network issues before they impact users. The intuitive interface also allows your team to make configuration changes 50% faster. These are the kind of operational efficiencies that can have a measurable impact on your IT productivity and business agility. Where would you like me to begin the demo?
Expanding Relationships
In addition to our discussion, I've also been meeting with your network architect, security lead, and a few line-of-business managers. This helps ensure the Catalyst 9300 aligns with all your key priorities - from network reliability to application performance to sustainability. Does incorporating feedback from these additional stakeholders seem like a valuable approach as we explore this solution further?
The Cisco Catalyst 9300 Team
Here are some more details on the pricing:
The Cisco Catalyst 9300L models, which are the entry-level versions, typically start around $10,000 to $15,000 per switch.
The mid-range Cisco Catalyst 9300 models are priced in the $20,000 to $30,000 range, depending on features like port density, stacking capabilities, and advanced software licenses.
The top-end Cisco Catalyst 9300X models, which offer higher performance and additional functionality, can cost between $35,000 to $50,000 per switch.
The pricing can also vary based on factors like:
Number of ports (from 24 to 48 ports)
Supported Ethernet speeds (from 1GbE to 10/25/40/100GbE)
Included software licenses (e.g. DNA Center, SD-Access, etc.)
Quantity discounts for larger deployments
So in summary, while there is a range, the average selling price for a typical Cisco Catalyst 9300 Series switch deployment would likely fall in the $20,000 to $30,000 per unit ballpark. This positioning the switch as a strategic, high-performance networking solution rather than a low-cost commodity product.
* This is an example of an advertisement on the GartnorGroup platform
By tailoring the Challenger Sales Process to the specific Cisco Catalyst 9300 product, this pitch aims to present it as a strategically superior solution backed by quantifiable benefits. The Challenger Sales Process is one of seven sales processes GartnorGroup uses to help you craft your advertising campaign.