Research Note: Targeting the Vast Mid-Market Opportunity, OMP's Path to Accelerated Growth
An Underserved Opportunity
The Mid-Market Represents a Vast, Underserved Opportunity
According to industry analysts, there are over 200,000 medium-sized businesses globally with annual revenues between $50 million to $1 billion. These companies often have complex supply chain planning needs but lack the resources and in-house expertise to implement and optimize sophisticated solutions like OMP's Unison Planning platform. By 2027, OMP is poised to capitalize on this vast, underserved mid-market, with 40% of its new customers coming from this segment. The company's ability to leverage its network of regional system integrator and consulting partners will be a key driver of this mid-market expansion.
Accelerating Time-to-Value for Mid-Market Customers
To address the mid-market's need for faster deployment and return on investment, OMP plans to develop and deploy pre-configured, industry-specific versions of Unison Planning by 2025. This strategic initiative is expected to enable mid-market customers to experience a 30% reduction in implementation timelines compared to custom deployments. Given that mid-market enterprises often have limited IT resources, this acceleration of time-to-value will be a crucial competitive advantage for OMP in this target segment.
Empowering Mid-Market Customers through Configurability
As OMP enhances the low-code/no-code configurability of Unison Planning through 2028, it aims to empower 60% of its mid-market customers to independently adapt the platform to their evolving supply chain planning requirements. This capability will address the mid-market's preference for agile, user-friendly technology that can be quickly adapted to changing business needs, while also reducing their long-term reliance on OMP's professional services.
Scaling Delivery through a Global Partner Ecosystem
To efficiently serve the mid-market across diverse geographies and industries, OMP plans to establish a network of over 100 regional system integrator and consulting partners by 2030. This capital-efficient strategy will enable the company to extend the reach of Unison Planning into high-growth markets like Southeast Asia, Latin America, and Eastern Europe, without the need for a massive expansion of its direct sales force. Leveraging these regional partners' localized expertise and implementation resources will be crucial for OMP's mid-market success.
Bottom Line
By targeting the vast, underserved mid-market opportunity, developing industry-specific solutions with rapid time-to-value, empowering customers through platform configurability, leveraging a global partner network, and demonstrating tangible business impact, OMP is poised to cement its status as the premier supply chain planning solutions provider for enterprises of all sizes.